Joanna has gained ‘hands-on’ experience working for a global access and security company, that was recently listed by Thomson Reuters as one of the Top 100 Global Technology Leaders, next to names such as Apple, Facebook, Microsoft and Amazon.
Some of the highlights of the work include:
Planning, executing and analysing marketing campaigns across various sectors such as rail, hospitality, airports, healthcare, manufacturing, utilities and more …
Managing product marketing campaigns for various business units
Initiating, developing, implementing & analysing projects that were part of the company-wide strategy including service, internal communication, IT & HR
Market research & surveys
Developing case studies with well-known brands and prestigious clients
Driving digital marketing including social media tactical planning, website performance and SEO & video strategy
Implementing lead generation plan and ROI analysis
Participating in international projects and contribution to international strategies
Involvement in sustainability projects and awareness campaigns, as well as CSR and charity work
Preparing 10- 20 exhibitions & shows a year
Co-organising presence of the company at one of the largest international security show (100sqm stand space)
Undertaken year-long company training: Business Improvement Programme and facilitating another internal business programme sessions for the marketing team.