‘Hands-on’ Experience

Branding, Digital media, Marketing Planning, Strategy, Video

Joanna has gained ‘hands-on’ experience working for a global access and security company, that was recently listed by Thomson Reuters as one of the Top 100 Global Technology Leaders, next to names such as Apple, Facebook, Microsoft and Amazon.

Some of the highlights of the work include:

Planning, executing and analysing marketing campaigns across various sectors such as rail, hospitality, airports, healthcare, manufacturing, utilities and more …

Managing product marketing campaigns for various business units

Initiating, developing, implementing & analysing projects that were part of the company-wide strategy including service, internal communication, IT & HR

Market research & surveys

Developing case studies with well-known brands and prestigious clients

Driving digital marketing including social media tactical planning, website performance and SEO & video strategy

Implementing lead generation plan and ROI analysis

Participating in international projects and contribution to international strategies

Involvement in sustainability projects and awareness campaigns, as well as CSR and charity work

Preparing 10- 20 exhibitions & shows a year

Co-organising presence of the company at one of the largest international security show (100sqm stand space)

Undertaken year-long company training: Business Improvement Programme and facilitating another internal business programme sessions for the marketing team.