Marketing Campaign – A Cohesive Strategy

I have always been a big believer in a well-thought-through marketing strategy – integrated and planned campaigns that fit well with the sales strategy and business planning. If you put your energy into creating a comprehensive plan, you will be able to see great results!

I’m thrilled to share with you some numbers from a campaign I created last year just before my maternity leave. I’ve now revisited my customer to check up on the ROI, and I was delighted to see the sale pipeline reaching that level, followed by the confirmed orders! This is a perfect example where business development and marketing worked together and were able to showcase well-integrated and cohesive approach with a great outcome. I’m very excited to be part of this success! With the campaign yet to see its final stage, the customer has already reached 71% converted and has won leads.

#marketing #marketingconsultancy #marketingcampaign #ROI #businessdevelopment #marketingstrategy

An update: The customer confirmed that the campaign achieved 100% success from targeted leads.

DATE: Feb 26, 2020
AUTHOR: Joanna
Digital Media, Strategic Marketing